Ubisoft’s Strategic Shift: Exciting New Steam Achievements Reignite Player Enthusiasm

Anna Lewis

11 Oct 2024

Ubisoft’s Strategic Shift: Exciting New Steam Achievements Reignite Player Enthusiasm

The gaming community often experiences excitement with unexpected updates that enhance gameplay. Such has been the reaction to a recent announcement surrounding a popular title, which has added a fresh layer of achievements for players to unlock. After initially launching in December 2022 on Steam, two years after its premiere as an Epic Games Store exclusive, gamers had expressed disappointment at the absence of achievements. At that time, the development team had clarified that the title did not support such features, leaving players wanting more.

Fast forward two years, a new update has introduced Steam achievements, prompting a wave of enthusiasm among the player base. Although this update is currently only visible through SteamDB and not yet active in-game, the responses from gamers have been largely positive. Comments reflecting excitement and curiosity about the potential return of previous company standards have started to circulate on forums. 

This update arrives as Ubisoft transitions back to Steam after a prolonged partnership with the Epic Games Store, which had limitations on their PC titles. This change in strategy follows disappointing reception for other recent titles that were not available on Steam at launch. Upcoming and recent game releases on Steam now include notable titles that were initially exclusive to Epic Games Store. 

As Ubisoft navigates a challenging year marked by mixed financial results and internal employee movements, this shift back to Steam signifies a strategy adjustment. The company's performance and its future approach have been under scrutiny, particularly following some less than favorable reactions to recent game launches. Conversations regarding Ubisoft’s direction have gained traction among stakeholders, especially with considerations being made for potential changes in company ownership. 

These developments are all unfolding as the gaming landscape continually evolves.

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